The Wage Debate: Rewarding longevity is key to retention, says Crown

As part of C&IT's debate on whether wages are on the rise in the UK events sector, Nicky Havelaar, managing director at Crown, shares her views.

Nicky Havelaar, managing director, Crown
Nicky Havelaar, managing director, Crown

Event agencies are divided over whether rising wages will intensify the fight for the best talent in 2015, following Prime Minister David Cameron's recent call to give Britain a pay rise.

Crown managing director Nicky Havelaar gave her opinion:

"David Cameron seems to refer to larger organisations and their excessive profits over the past two years. In those cases, salaries should be commensurate with those rises, but surely Mr Cameron cannot be referring to our sector! 

However, part of our vision is to be the employer of choice and the way we achieve that is not through salary alone. It would be naïve to make this presumption as a number of key factors come into play. Crown’s staff retention is built on our diverse and inclusive culture, the type of work we do and the benefits we offer such as our incentive scheme and rewarding longevity at the agency with a two-month paid sabbatical.

To sustain business, and the industry, the upside needs to be shared and we share our profits and successes with our people. As for attracting great talent, this remains a challenge for us all but our reputation, location and the work we do helps."

What do other agencies think? 

The Wage Debate: Cash is an ineffective long-term motivator, says P&MM

The Wage Debate: Be clear about pay grades and levels, says Top Banana

The Wage Debate: It's still an employer's market, says Conference Care

The Wage Debate: Salary not the most important factor, says drp

The Wage Debate: Creating a supportive culture is key, says TRO

More: 

Conference director salaries hit £100k

Event salaries on rise due to shortage of talent

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