The Wage Debate: Salary not the most important factor, says drp

As part of C&IT's debate on whether rising wages will intensify the battle for the best events talent, drp Group CEO Dale Parmenter shares his views.

drp group CEO Dale Parmenter
drp group CEO Dale Parmenter

Event agencies are divided over whether rising wages will intensify the fight for the best talent in 2015, following Prime Minister David Cameron's recent call to give Britain a pay rise.

Drp Group CEO Dale Parmenter gave his opinion:

"Wages, no matter what industry you’re in, are always vitally important, both to the business and the team which drives it. As a policy, drp increases wages year on year to account for cost of living but we also focus on performance related pay increases and bonuses. We’re committed to offering very competitive wages for our industry and we also take into account weighting based on location.

Although salary is an important factor for everyone, the way in which the team is treated and how people are respected is as, if not more, important. Our industry isn’t just a job, it’s a career and we know that work life balance is something that can often suffer as a result of long hours and time away from home.

We make sure people are rewarded adequately through fair overtime and we went through an education process with our clients a number of years ago to ensure they understand that it’s only fair we reward team members working long hours. We strive to create a dynamic and rewarding workplace and our people are the most important asset we have. As a company we’re in a fortunate position as our retention rate is very high and this is down to our focus on people and the environment they work in."

What do other agencies think? The Wage Debate: Creating a supportive culture is key, says TRO


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