The Lab, based at London & Partners' headquarters, has ambitions of becoming a global hub for innovation in travel, tourism and hospitality and will house 35 new travel technology start-ups. It has been created in association with social enterprise The Trampery.
Andrew Cooke, COO of London & Partners, said: "One of the goals of our Traveltech Lab is to help promising start-ups in the tourism, events, hospitality and leisure sector to flourish. MICEBOOK stood out as providing a scaleable and desirable service to the global events industry, which is worth £39bn to the UK economy alone."
C&IT announced the launch of MICEBOOK in July with a guide to what the online platform offers. It now has almost 2,500 suppliers and 500 buyers registered.
The next step in its development is to launch a new function that enables users to share their notes on supplier profiles.
"There is so much information flying around in our industry it is a real competitive advantage to have a good supplier relationship management tool," MICEBOOK CEO and founder Chetan Shah told C&IT. "With the new function, interactions and knowledge can be shared and saved so that should someone leave, the knowledge doesn't walk out of the door it is retained within the company," he added.
The note-sharing function is in the final stages of testing and is due to be launched to the market within the next few weeks, with training available for those businesses that require it. MICEBOOK has also secured a marketing partnership with IMEX, which it hopes will help raise awareness of what it can offer.
"Being part of this community [Traveltech Lab] will propel us further in engaging the MICE suppliers and buyers in using MICEBOOK as their one-stop tool in searching for MICE contacts and retaining their valuable information," said Shah.
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here