Laird, who joins from London’s Southbank Centre where she was head of visitor experience sales, will focus on managing relationships with existing licensees and franchisees while looking to establish new relationships and partnerships outside of the corporate market.
Jonny Edser, managing director, Wildgoose Events, said: "We see huge opportunities in the area of partnerships and we felt that it warranted a dedicated resource within the company to grow it significantly.
"As head of partnerships, Stephanie will lead on everything to do with licensees, franchising and non-traditional partnerships."
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