Adelaide to host Dreamtime 2015 for international buyers

Adelaide has been selected as host city for Dreamtime 2015, Australia's trade marketing activity for international business events buyers.

Adelaide, Australia
Adelaide, Australia

The trade show will be held at the end of the year and is tentatively scheduled for 6 December. The Adelaide show will last five days, then buyers will visit other Australian destinations for the remaining three days. Buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, the US and the UK are expected to attend.

Adelaide’s business events sector has been enhanced recently with the £203m redevelopment of the Adelaide Convention Centre, the £178m investment into the Adelaide Casino, and a £271m renovation of the Adelaide Oval, increasing seating capacity by more than 14,000. 

Tourism Australia’s managing director, John O’Sullivan, said: "Dreamtime is integral to our broader Tourism 2020 industry targets to grow the business events sector to $16bn (£8bn) annually by the end of the decade.

"We believe Adelaide and South Australia provide the perfect gateway for our key international buyers to experience a fantastic array of experiences and destinations on offer in Australia, and it’s an ideal time for the city to showcase its new developments."

More on Australia:

Australia: four new openings

Five incentive ideas for Australia's Whitsunday Islands

In pictures: Australia fam trip

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