The trade show will be held at the end of the year and is tentatively scheduled for 6 December. The Adelaide show will last five days, then buyers will visit other Australian destinations for the remaining three days. Buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, the US and the UK are expected to attend.
Adelaide’s business events sector has been enhanced recently with the £203m redevelopment of the Adelaide Convention Centre, the £178m investment into the Adelaide Casino, and a £271m renovation of the Adelaide Oval, increasing seating capacity by more than 14,000.
Tourism Australia’s managing director, John O’Sullivan, said: "Dreamtime is integral to our broader Tourism 2020 industry targets to grow the business events sector to $16bn (£8bn) annually by the end of the decade.
"We believe Adelaide and South Australia provide the perfect gateway for our key international buyers to experience a fantastic array of experiences and destinations on offer in Australia, and it’s an ideal time for the city to showcase its new developments."
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