China Star Group DMC enters UK market

China-based DMC China Star Group has entered the UK market for the first time and appointed Azimuth Marketing Communications to represent it.

The team at China Star
The team at China Star

China Star has 30 employees and its business covers the whole of China, including Hong Kong and Macao. Founded in 2001 when China joined the World Trade Association, it claims to be China’s first DMC.

Liu Ping, CEO of China Star, said: "We have been eyeing the UK for some time as it is known to be a great market for China. As our business expands, we believe that now is the right time for us to offer our services and expertise in the UK, and we felt that Azimuth would be an ideal partner to help us." 

Jonathan Cohen, owner of Azimuth Marketing Communications, said: "We are delighted to add China to our growing list of top-class DMCs in amazing destinations. Hong Kong has been a popular incentive option for many years and people are starting to discover much more of this incredible country."

More on China:

Starwood opens The Castle Hotel, China

Ritz-Carlton plans first golf resort in China

Hong Kong & Macau: 6 of the best event spaces by theme

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
ICCA reveals new destination rankings by meeting attendees

ICCA reveals new destination rankings by meeting attendees

Country and city rankings by estimated total number of participants published in ICCA's latest statistics report.

New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

'Real step change' in how destinations attract business

'Real step change' in how destinations attract business

VisitBritain's Kerrin Macphie discusses international strategy and 'mapping out' the UK's business events capacity.

Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

LATEST JOBS