Guinness World Records launches bespoke team-building

Guinness World Records (GWR) has launched a new employee team-building initiative with United Biscuits among the first corporate clients to trial it.

The United Biscuits UK sales team achieved the Guinness World Record for ‘most books toppled in a domino fashion’
The United Biscuits UK sales team achieved the Guinness World Record for ‘most books toppled in a domino fashion’

GWR’s new employee engagement package is a bespoke team-building ‘alternative’ where a company’s staff have the opportunity to take part in an official record-breaking attempt. The attempt is aligned with the message the company wants to communicate to its employees. 

The United Biscuits UK sales team’s event, which took place earlier this month, saw them toppling 5,381 books that had been arranged in a formation which spelled ‘UBelieve’. They achieved the Guinness World Record for ‘most books toppled in a domino fashion’.

United Biscuits wanted a challenge that energised and motivated the team in order to build on its previous year’s results and to create a belief that better results could be achieved in 2015. 

Mark Winter, sales director at United Biscuits UK & Ireland, said: "At United Biscuits we take great pride in our team spirit and the day provided an opportunity to strengthen this through a bespoke challenge, tailored to our focus on achieving even bigger and better things within the UK sales team this year. To have broken the world record is a fantastic achievement for the team, and was a fun way to kick-off the year whilst setting our stall out for a successful 2015."

More on teambuilding schemes:

Inneventive launches Broadchurch teambuilding event

Venue London: Teambuilding activities

C&IT Awards winners: Teambuilding Event of the Year

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