Organisers expect to see the number of delegates attending rise from 1300 in 2014 to 2500 this year. Because of this, the show will move to Hall 3, the conference venue’s largest flat-floored hall.
The event organisers will work with the ICC’s in-house technical team to create ‘innovative features’ within the conference by using new projection mapping technology that allows video projectors to turn 3D shapes into interactive displays.
James Elston, ICC sales director, said: "We are delighted to be welcoming the Juice Plus+ National Leadership Convention back to the ICC Birmingham and to see it is set to almost double in size is fantastic. We are confident that the projection mapping technology provided by our technical team will add an imaginative and impactful element to the conference that will ‘wow’ delegates and leave them wanting more for the 2016 conference, which we hope to see at the ICC."
Simon Bowler, sales director at Juice Plus+, said: "What makes the ICC special as a conference venue is its location and team of dedicated staff that have been a delight to deal with. The surrounding area also has plenty of restaurants and hotels for delegates that fit most people’s budget."
More on ICC Birmingham: