Starwood to introduce Westin Hotels brand to Red Sea

Starwood Hotels & Resorts will open its first Westin hotel in Egypt's Red Sea Riviera later this year.

La Residence Des Cascade, soon to be Westin Soma Bay Golf Resort & Spa
La Residence Des Cascade, soon to be Westin Soma Bay Golf Resort & Spa

The American hotel and leisure company has struck a deal with Cascades Hotel Company Soma Bay to convert the existing La Residence Des Cascade to the Westin Soma Bay Golf Resort & Spa by July.

Positioned on the highest point of the Soma Bay peninsula, the resort features a 18-hole championship golf course designed by Gary Player and a large Spa and Thalasso centre. When complete, the Westin Soma Bay will offer 210 bedrooms, 39 suites and seven restaurants.

"Westin is enjoying phenomenal global growth due to the success of its distinctive wellness positioning, innovative products and brand-led programs," said Hassan Ahdab, regional vice president of Africa & Indian Ocean, Starwood Hotels & Resorts.

Chairman of The Cascades Hotel Company Soma Bay, Samer Yaghnam, commented: "We are pleased to be entering into this agreement with Starwood with whom we’ve had a long-term successful relationship through the Sheraton Soma Bay. Bringing the high-quality Westin brand to this area will further enhance Soma Bay’s position as the leading resort development on the Red Sea."

Starwood’s portfolio in Egypt includes 11 hotels under its Sheraton and Le Méridien brands, including Sheraton Soma Bay Resort at the Red Sea. In the capital Cairo, Starwood operates Le Méridien Heliopolis, Le Méridien Pyramids, and Le Méridien Cairo Airport. The company also manages Le Méridien Dahab in South Sinai, Sheraton Sharm El Sheikh, Sheraton Miramar Resort El Gouna and Sheraton Dreamland.

The company will re-open Sheraton Cairo Hotel & Casino later this year following an extensive renovation and will also introduce a new luxury brand into the capital with The St Regis Cairo in 2016.

More:

Starwood opens its first hotel in Tajikistan

New Westin hotel opens in Mauritius

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

What does an HR expert look for in Best Places to Work accreditation?

What does an HR expert look for in Best Places to Work accreditation?

An independent HR consultant explains what judges are looking for in accreditation like C&IT's Best Places to Work.

Events budgets return to steady growth, Bellwether Report finds

Events budgets return to steady growth, Bellwether Report finds

UK companies increased their marketing spend in Q1 2019, in contrast to flatlining budgets at the end of last year.

'Unlocking the best parts of destinations' is key for event planners

'Unlocking the best parts of destinations' is key for event planners

Venues should use their expertise to help familiarise planners with a new destination, says panel at the C&IT Association Forum.

Case study: CoinGeekWeek conference

Case study: CoinGeekWeek conference

CoinGeek transformed The Mermaid London for its three-day conference on cryptocurrency and blockchain.

New senior account manager for Top Banana

New senior account manager for Top Banana

Natalie Benson joins from ACA Live and will work on finance, automotive and retail accounts.

Facial recognition will change the way we measure audience engagement

Facial recognition will change the way we measure audience engagement

This kind of technology could scientifically prove the value and impact of events, says Dan Broadberry from Brands at Work.

LATEST JOBS