The annual event which aims to boost incentive travel business in destinations across the world will run until the end of the week (Friday 13 February) with an education day tomorrow (10 February).
Educational sessions include Apps and Social Media: the real Superpowers for Incentive Professionals; Successful Hotel SITE Inspections – How to add "Excellence" to Your Program; and Perceptions and Expectations About Incentives Around the World.
Speakers include John Iannini, vice president Meetings & Events America, Melia Hotels International; Carina Bauer, CEO, IMEX Group; and Steen Jacobsen, director, Dubai Business Events.
Last year the event took place at the Paradisus Palma Real resort in Punta Cana, Dominican Republic. See pictures from last year's event here. It previously visited Dubai in 2004.