The IEM plans to use the money raised to create a professional framework that gives individuals working in the meetings and events sector the chance to enhance their skills and knowledge.
Industry professionals and organisations are being invited to become founding sponsors, with four levels of sponsorship available, ranging from donations of £1,000 to £10,000. The Institute has already gathered support from a range of universities, venues and organisations, though its pre-launch recieved mixed reactions from the industry.
A keynote session at International Confex at London’s Olympia on 19 February will discuss the progress of the IEM, with speakers including MP Nick de Bois.
IEM executive board chair Susan Spibey said: "The meetings and events sector has mushroomed over the last three decades without a formal structure or a plan for professional development. Over the past ten years more than 40 universities have developed a vast range of courses in event management, with a further 20 devising a variety of applied courses, all operating without a clear strategy for continuing professional development. We hope the IEM can harness all of this interest in our sector and provide a co-ordinated structure that has the potential to professionalise our profession."