In August last year, MD Rick Stainton revealed to C&IT that Smyle was looking to acquire and/or merge with a 'number of agencies' following relocation to a new London office.
Pumphouse Productions has been in operation for more than 20 years and is a £2m turnover business with experience in delivering creative, event and communication projects. It will remain as an independent company and continue to manage and provide event services for its clients.
The partnership will allow Pumphouse to evolve its customer relationships with the additional support of Smyle’s position in the industry, its range of in-house creative, technical, video and design services, as well as its multi-award-winning experience across global B2B and B2C projects.
Pumphouse founder and MD Nick Eve said: "This is a fantastic opportunity for both companies; our cultural and geographical fit is excellent. We both stand for creativity, long term client relationships, high standards and industry leading production values.
"Together with our priority focus on our customers and desire to create, produce and deliver world-class projects, our offering will be greatly enhanced by utilising the combined resources and experience of both partners."
Stainton added: "This acquisition is consistent with Smyle Group’s growth mission to develop its existing client relationships and foster new ones as part of its strategy over the next three years.
"Our vision for how live experiences and branded media content can effect real change for a business will be strengthened by Pumphouse’s expertise in internal communications and content support."