L'Oréal appoints Fisher Productions for Colour Trophy Tour

L'Oréal Professionnel has appointed Fisher Productions to produce its flagship Colour Trophy Tour for the fourth year in a row.

Fisher Productions will manage the L'Oreal tour for the fourth year
Fisher Productions will manage the L'Oreal tour for the fourth year
Fisher won the account following a four-way pitch, and will manage the hairdressing competition as it celebrates its 60th anniversary.

The group will take the tour to Belfast, Glasgow, Manchester, Leeds, Cambridge, Droitwich and London throughout April, and also will produce the Irish semi-finals and grand finals in Dublin. It will utilise social media throughout the tour to increase engagement and get the brand message across.

Naomi Ambrose, corporate accounts director at Fisher Productions, said: "We are proud to have been given the opportunity to produce this prestigious tour once again, allowing us to be creative in our concept and design whilst ensuring that all staging and logistics work to best effect across the mix of regional venues."

More:

Fisher Productions hires two new heads of department

Imagination, Fisher Productions, Smyle and GPJ back ISES creative forum

Fisher Productions makes two senior hires

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

Top 6 incentive travel destinations named by CR Worldwide

Top 6 incentive travel destinations named by CR Worldwide

Game of Thrones location, an island dubbed the new Ibiza and a landlocked land of gorillas have all been tipped by incentive experts.

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

'A lot of clients use agencies as bait to get cross quotes, which isn't a fair way of working'

A-List 2019: Stephen McIntosh, head of experiential at Audience.

How to use influencer marketing for B2B events

How to use influencer marketing for B2B events

There are five key things to consider if you want to use the medium to its full potential, says Mariska Kesteloo from Word of MICE.

Which European city has the most bars, cafes and restaurants?

Which European city has the most bars, cafes and restaurants?

Study reveals the top UK and European cities for those wanting to eat and drink their way round a destination.

Last chance for early-bird entries to C&IT Awards

Last chance for early-bird entries to C&IT Awards

The deadline to enter the C&IT Awards at the early-bird entry price is Thursday 13 June.

'I don't think event management degrees know enough about real-life events'

'I don't think event management degrees know enough about real-life events'

A-List 2019: Fiona Kelly, senior project manager, The Turner Agency.

Experience12 hires three new staff in account management

Experience12 hires three new staff in account management

Agency brings in two new account managers and an executive to boost the London-based team.

Voice-activated entertainment systems and first-class cabins with three beds

Voice-activated entertainment systems and first-class cabins with three beds

Case study: Hamburg hosted 20th edition of the Aircraft Interiors Expo in April, full of the latest aviation innovations.

LATEST JOBS