Manchester city centre achieved an average annual occupancy rate of 79% in 2014, building on the success of 2013 when rates matched a previous high record of 77%. The wider Greater Manchester region saw occupancy reach 77%, up from 76% in 2013.
Almost 800 new hotel bedrooms are set to open across the city region in the next 12 months including the 330-bedroom Motel One, the 208-room Innside by Melia, the 138-room Hotel Football, the 66-room Hotel Gotham and the 40-room King Street Townhouse.
Nick Brooks-Sykes, director of tourism at Marketing Manchester, said: "2014 was a very good year for Greater Manchester’s hotel industry with occupancy levels outstripping previous records set across the conurbation. To see figures continue to rise alongside ever-expanding bedroom stock speaks volumes about the current health of our tourism industry.
"This is really good news for Greater Manchester and reflects the hard work of many organisations and people in developing and promoting our destination. But we cannot afford to be complacent: Manchester is competing for tourism on an international stage and competition is fierce. We must therefore continue to work together and make best use of our marketing resources to continue to grow the tourism industry of the region and which supports so many jobs," he added.
Paul Bayliss, chair of the Manchester Hoteliers Association, commented: "It’s always good to see growth in hotel occupancy levels; however, achieving a record year like this is particularly satisfying following the difficult years experienced during the economic downturn. The region’s profile is undoubtedly on the up and as a result we’ve seen a noticeable increase in forward bookings, particularly when the city is hosting major events, conferences and festivals.
"With increases in visitors from places such as China, India and the United States the future looks bright for Greater Manchester’s hotel industry and we’ll be working closely with partners such as Marketing Manchester to nurture future growth."