Leveraging data key for travel managers in 2015

Data analysis and mobile technology are top priorities for travel managers this year, according to the Carlson Wagonlit Travel (CWT) Travel Management Priorities report.

Leveraging travel data is key for managers this year
Leveraging travel data is key for managers this year

Leveraging travel data to build predictive analyses and benchmarks was cited as the top priority of the year, with 63% of travel managers – who are increasingly being given meetings responsibility – surveyed agreeing on its importance. Deploying a fare tracking and a rebooking solution came in second place in terms of importance, while promoting mobile apps for traveller efficiency was third. 

The report also shows that despite the greater emphasis on data and mobile technologies, there will be a continued focus on cost-saving and traveller engagement.

The 12 priorities identified in the report are:

  • Leveraging travel data to build predictive analyses and benchmarks – 63%
  • Deploying a fare tracking and rebooking solution – 62%
  • Promoting mobile apps to increase traveller efficiency on the go – 60%
  • Leveraging big data to adapt the travel policy – 55%
  • Streamlining expense management processes – 51%
  • Considering dynamic pricing opportunities for hotel sourcing – 50%
  • Implementing a door-to-door online booking tool – 42%
  • Providing recommendations to improve traveller wellbeing – 39%
  • Managing hidden costs of travel-related stress – 37%
  • Further promoting travel policy through social media – 35%
  • Implementing a virtual payment solution – 32%
  • Engaging and rewarding travellers for policy compliance through game techniques – 29%

More:

Industry moves towards event technology, despite high costs

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