Eventopedia unveils online ventures for event planners

Alan Newton and former He He Events director Toby Heelis have launched Eventopedia.com, an online venue finding platform, and Virtual Site Inspection (VSI), an interactive video website for event venues.

Eventopedia.com
Eventopedia.com

Eventopedia.com works on a TripAdvisor-style model, listing venues and suppliers in London and allowing ‘non-advertising based’ reviews and recommendations.

The venture is backed by a committee of senior event planners, which includes corporates from The Financial Times, Informa plc and Conde Nast.

COO of Eventopedia Alan Newton, told C&IT:"A venue's average conversion rate of enquiries is 10% and they are complaining that event planners are holding between 6-8 options as a result of not properly filtering down their venue search.

COO of Eventopedia Alan Newton, told C&IT"In speaking to suppliers, I'm informed many agencies have a conversion ratio of less than 10% and it can be less than 1% through some online sources. I couldn't believe this disconnect, so we asked ourselves how we could use our experience and technology to make a difference and heal inefficiencies. 

"When event planners [agencies or corporate] are extremely busy and they can't find the right information or venues immediately, there can be a tendency to adopt a scattergun approach, where the number of venues tried may significantly increase. This can lead to a lot of wasted time and inefficiency on the venue side"

The VSI platform will offer event planners videos of event spaces with interactive information links within the content, which could add details such as information graphics on the capacity charts or side videos on sustainable in-house catering.

The platform intends to show venues in the best light to encourage appropriate clients to arrange site visits, and expects to prevent unnecessary proposal writing.

Newton added: "Having the majority of suitable corporate venues on one system will save the planner valuable time while venue searching and cut the number of site visits required to create a shortlist of suitable options." 

The first venues to feature on the interactive video website are 8 Northumberland Avenue, Westminster, and the Westminster Boating House.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
ICCA reveals new destination rankings by meeting attendees

ICCA reveals new destination rankings by meeting attendees

Country and city rankings by estimated total number of participants published in ICCA's latest statistics report.

New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

'Real step change' in how destinations attract business

'Real step change' in how destinations attract business

VisitBritain's Kerrin Macphie discusses international strategy and 'mapping out' the UK's business events capacity.

Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

LATEST JOBS