Triumph Motorcycles appoints DRP for dealer conference

DRP has won the contract to produce Triumph Motorcycles' Global Dealer Conference (GDC) 2015 at Excel London later this year.

Triumph Motorcycles
Triumph Motorcycles

The agency, which pitched against several other companies to win the contract, will help deliver all aspects of the event experience, from delegate engagement and creative positioning through to full execution of production and logistics.

The conference is expected to attract around 1,600 delegates and was last staged in 2008. The win follows news earlier this month that DRP achieved £8.3m gross profit in 2014, the highest in its 35-year history, despite a drop in turnover.

Gareth Bright, customer experience manager at Triumph Motorcycles, commented: "It was very important to us to select the right partner for the GDC. The GDC allows us to share key messages with our dealer network and we felt DRP demonstrated a full understanding and delivery of the content, which resonated with our brand and our ambition. The selection panel were left in no doubt, that DRP are the right partners to create a memorable conference, for what is set to be a truly exciting impactful event."

DRP business development director Paul Nicholls added: "We are delighted to have the chance to work with Triumph Motorcycles; a truly iconic British brand. As ever, it was an incredibly rigorous, competitive and robust tender process. It’s great to know that we had that something extra to set us apart from the competition."

Triumph Motorcycles is Britain’s largest motorcycle manufacturer and recently achieved record unit sales since its relaunch 25 years ago, with more than 54,000 units being sold in the year.

MORE ON DRP:

DRP wins contract with NCH Europe

C&IT Awards winners: Agency of the Year

C&IT Awards: Zibrant, drp and BrandFuel celebrate multiple wins


 

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