4 reasons why Marrakech is hot right now

C&IT looks at the key factors behind the Moroccan city's growing C&I credentials that has made it one of the key destinations to look out for in 2015.

4 reasons why Marrakech is hot right now
4 reasons why Marrakech is hot right now

Accessibility

Marrakech’s accessibility is arguably one of its most intriguing selling points. The North African destination lies just three hours away from the UK’s major airports which, considering the culture, history and landmarks Marrakech is home to, feels like the delegates have stepped off the plane on the other side of the world.

British Airways operates three to four daily flights a week, while Royal Air Maroc supplies three to four direct flights a week. Both airlines fly from London Gatwick. Thomson and Easyjet operate two flights a week from Manchester to Marrakech, whilst Thomson operates one flight a week from Birmingham Airport.

Hotels

Whether it’s culture or luxury the client is after, Marrakech’s hotel offering ticks both boxes, with a host of properties situated deep within the bustling Medina and on the edge of the city looking out towards the towering Atlas Mountains.

The Royal Palm Marrakech – Beachcomber Hotels property, which opened in spring 2014, is the height of the city’s luxury offer. The six-star property features 134 suites shared between six categories of rooms, beginning at Junior and progressing to Prince Villa, which include their own outdoor pool and private hammam. Its 18-hole golf course, 3,500sqm Spa by Clarins and three multi-cuisine restaurants all contribute to the hotel's impressive offering of indulgence and luxury, while the views of the snow-topped mountains make for a stunning backdrop.

Hidden inside the city’s bustling Medina is the Les jardins de la Médina hotel. Although situated in close proximity to Marrakech’s exciting and heaving Main Square, behind its towering walls the hotel is a peaceful and tranquil venue surrounded by the gardens of the Medina’s Kasbah quarter. The property includes 36 rooms and suites that meander around the hotel’s heated pool, as well as a restaurant serving Moroccan cuisine. Before hitting the sights, groups can take advantage of the hotel’s cookery school and have a go at preparing the local delicacies themselves or, for a less hands-on experience, spend a morning in its Well-Being Centre.

In Pictures: Marrakech fam trip, hosted by Morocco Unlimited, represented by Pearl Representation

Venues

Another factor that is putting Marrakech on the map is its diverse portfolio of old and new venues that are dotted throughout the city. Outside the Medina’s walls is Bo-zin, which offers four separate rooms with four differing themes. The main restaurant La Salle encompasses the atmosphere of the buzzing dining venue while the garden, Le Jardin, which is popular for outdoor receptions during Marrakech’s mild evenings, includes a collection of sheltered tents and palm trees arranged around a bar.

The SO Night Lounge is located inside the Sofitel Agadir Royal Bay Resort and is the ideal after-dinner venue. The lounge is made up of four bars, including the chic La Nasse Bar, the poolside Le Healthy Bar and Le Riad, which comes alive at sunset with fire rituals and Moroccan guitar music performed under the stars.

Activities

Having a city centre built by its Arabic ancestors and steeped in history, with the Atlas Mountains on its doorstep, means event planners can explore a range of activities to suit a range of interests. Options include exploring the Medina’s market stalls and meeting the locals on foot, quad biking across the desert or even zip-wiring across the giant mountain valleys.

A great option for those seeking an adrenaline rush is Terres D’Amanar, an estate located at the foothills of the Atlas Mountains and only 30 minutes outside the city. As well as having 26 en-suite lodges, 32 luxury tents and a range of private event spaces, the estate has a catalogue of facilities to deliver teambuilding activities and challenges both on and off site.

Zip-wiring from one cliff point to another with the lights of Marrakech visible on the horizon is Terres D’Amanar’s most popular activity, as well as being an unforgettable way to view the North African landscape.

Directory
Morocco Unlimited, represented by Pearl Representation
Contact:
Rakesh Joomuck
Tel: 020 7791 5408 
Email: rakesh@pearlr.co.uk 
Web: www.pearlr.co.uk 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

DICE launched to improve diversity at conferences and events

DICE launched to improve diversity at conferences and events

New charter aims to eliminate 'manels' and offers guidelines for making events more diverse, on and off stage.

Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what food and drink experiences clients are increasingly requesting, in the C&IT State of the Industry: Incentives report.

LATEST JOBS