Festive Road will support the supplier community in global business development and in creating a ‘voice’ through company events and content marketing.
Tilstone said: "Our industry is headed for dramatic change. The binds that have tied us all together are loosening and at the same time the global marketplace is becoming more accessible to small companies. The opportunities for companies to resonate with the market and grow are bigger than ever, but so too are the risks if companies get it wrong or do nothing.
"Festive Road supports companies looking to grow in this new business travel landscape through the knowledge and networks which I and my associates have built."