Exclusive: AOK Events reports most successful year ever

AOK Events has seen a 30% increase in profits in 2014, and has been appointed as one of four hospitality providers for the Rugby World Cup.

Alex Hewitt, chief executive, AOK Events
Alex Hewitt, chief executive, AOK Events

AOK Events has reported a 30% increase in gross profits from £950k to £1.25m in 2014, with an increase in turnover of more than 25% from £4.7m to £6m in what was the agency's most successful year ever.

AOK Events has also revealed that it has been appointed as one of four hospitality sales agents for the Rugby World Cup, which begins in September and takes place across the UK, to focus predominantly on selling hospitality packages for corporate and private groups.

The new contract with the Rugby World Cup has led the agency to appoint two new members of staff to work on the project, with Dan Bull joining from Ryder Cup Hospitality as head of sales and Rob Strachan joining as senior sales person from agency Red Torch.

Alex Hewitt, chief executive, AOK Events, told C&IT: "Last year was easily the most successful year in the agency’s history, having exceeded our target and our stretch target for the year. We have high expectations for a similar lift in revenues this year and we are hoping to generate profits of up to £1.5m.

"At the moment we are pitching for as much as possible for a variety of brands in the fashion, IT and technology sectors that we are confident of winning.

"We are also hugely excited about being one of a few agencies appointed for the Rugby World Cup. We are working gung-ho to sell as much of the official hospitality inventory as possible."

Hewitt also stated that the agency is looking to generate around £7.75m of sales in 2015.

In November, AOK Events made three appointments to its events team, including Tinka Selan who joined from Deloitte where she was part of Grass Roots' in-house events team.

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