Starwood announces 15% rise in hotel deals

Starwood Hotels & Resorts Worldwide has announced a 15% increase in the number of new hotel deals signed in 2014, and opened 74 new properties.

Aloft Liverpool was one of Starwood's 74 new openings in 2014
Aloft Liverpool was one of Starwood's 74 new openings in 2014

The group signed 175 new hotel management and franchise agreements, up 15% on 2013, representing the fifth consecutive year of increased deal signings for the group.

The company has predicted that it will see another year of growth in both mature and emerging markets in 2015.

Simon Turner, president of global development for Starwood Hotels & Resorts Worldwide, said: "Looking ahead, emerging markets remain a focus for us, but recovering economic conditions and increased availability of financing have also led to strong growth in North America and Europe."

Starwood’s intended milestones for 2015 include:

  • 300th hotel in Asia Pacific and China
  • 150th hotel in China (with all nine of its brands represented)
  • 90th hotel in Africa and the Middle East
  • 175th Luxury hotel
  • 750th Upper Upscale hotel
  • 300th Mid-Market hotel

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