Logistik Group rebrands as VISTA

Creative communications agency Logistik Group has rebranded as VISTA.

Logistik Group rebrands as VISTA
Logistik Group rebrands as VISTA

The rebrand of Logistik Group to VISTA has been fuelled by the decision to realign the company with the needs and opinions of its clients, as well as taking an increased focus on the core sectors that have shown growth and success for the agency over the last ten years.

The agency will now look to further develop its film and digital work, while continuing its presence in the events sector.

James Wilkins, managing director, VISTA, said: "This is a truly exciting moment in our history. We have spent a great deal of time and energy discussing the rebrand with both our clients and our employees to ensure that we are pinning down exactly what we are and how we want to be perceived.

"This is so much more than simply changing the logo and the company font, this is us embracing who we are, the talent that we have within and the things that we are best at and boldly nailing our colours to the mast."

In October, Logistik founder Dirk Mischendahl sold his 43% share in the agency, leaving Wilkins to take the helm. Wilkins will oversee the rebrand and will lead the company into its latest venture.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Why Prague should top your post-pandemic Czech-list

This fairytale-like capital offers the perfect blend of city style, sophisticated hotels and a wealth of green spaces to enjoy

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

This week's special guest is Elena Clowes, co-founder of Event First Steps.

New commercial director for Production Bureau

New commercial director for Production Bureau

Norfolk-based agency adds to its leadership team in preparation for a business rebuild after COVID-19.

Working hours have increased by 22% for those still at work

Working hours have increased by 22% for those still at work

Majority of event professionals say their employer has 'not taken an active role' in improving their wellbeing, finds Stress Matters survey.

LIVE UPDATES: IBTM Americas goes digital

LIVE UPDATES: IBTM Americas goes digital

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Will IMEX America go ahead in September?

Will IMEX America go ahead in September?

The annual event industry trade show takes place in Las Vegas, which is reopening its casinos today.

#BlackLivesMatter: The event industry needs to wake up

#BlackLivesMatter: The event industry needs to wake up

C&IT’s editor calls for the industry to respond to the issues raised by George Floyd’s death.

Bright lights, big city: A three-day immersive event in Shanghai

Bright lights, big city: A three-day immersive event in Shanghai

BCD Meetings & Events organised a conference for the APAC leadership team of a lighting manufacturer.

How to prevent video-conference fatigue

How to prevent video-conference fatigue

All Zoomed-out and WebEx-hausted? Here's some advice from the president of the International Association of Speakers Bureaus.

'Being bold involves risk and that’s OK'

'Being bold involves risk and that’s OK'

Creative director Robert Dunsmore says drive-in cinemas are a great example of repurposing old ideas to meet new challenges.