50% of incentive travel budgets to increase in 2015

The new study found that more than 50% of planners will spend more than £2,500 per person on incentive trips in 2015 as the industry continues its post-recession recovery.

Furthermore, the delegate demographic is becoming much wider, presenting a challenge for incentive planners to create a customised trip for each attendee, with ‘one-size-fits-all’ programmes becoming increasingly insufficient.

The Incentive Research Foundation also found that planners are concentrating on different types of experiences for attendees with an increased focus on wellness programmes such as mountain-bike adventures, cooking classes and exotic spa treatments.

There is also an added emphasis in the incentive travel market on customised apps, which has driven attendees to take more control of the planning and overall experience of the trip.