Starwood's mid-market Aloft brand - aimed at the 'next generation of traveller' - opened its second UK property on October 29 in Liverpool.
Transforming the derelict Grade II listed Royal Insurance building, the 116-room property offers a modern, tech-enabled environment for both leisure and business guests.
For events, a suite of five meeting rooms is on offer - three for up to ten delegates, one for 12 and one for 100. A ground-floor mezzanine bar can also be privately hired for up to 40 guests.
As well as spacious bedrooms, there is a 24-hour food-and-drinks area, a gym and the W XYZ bar, which offers cocktails and hosts regular DJ nights. The brand's music credentials continue via a collaboration with Sofar Sounds, resulting in regular live gigs from November.
Wi-fi: free throughout