Hospitality sector back to pre-2008 form, says Keith Prowse MD

The hospitality market has returned to pre-austerity performance according to Keith Prowse managing director Neil MacLaurin.

Hospitality sector back to pre-2008 form
Hospitality sector back to pre-2008 form

MacLaurin has stated that more marketers integrating hospitality into their brand engagement is to thank for a successful 2014 in the hospitality sector.

Maclaurin said: "The hospitality market has seen a return to pre-austerity form. As marketers implement hospitality as part of their wider brand engagement and retention, the terminology 'face-to-face marketing' has become an acknowledged and essential part of the marketing strategy."

This year, Keith Prowse delivered hospitality packages at the 2014 Ryder Cup in Gleneagles, the Aegon Championships and for Chelsea Football Club.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: The Mayfair Townhouse to open September 2020

In pictures: The Mayfair Townhouse to open September 2020

Iconic Luxury Hotels' new London property will have 172 rooms, a bar, a private gym and event spaces.

Incentive review: An action-packed countryside weekend at Gleneagles

Incentive review: An action-packed countryside weekend at Gleneagles

A luxury Scottish escape with whiskey tastings and outdoor activities including clay-pigeon shooting and archery.

DRPG acquires London agency Firehouse

DRPG acquires London agency Firehouse

Global agency’s acquisition of communications specialists Firehouse continues its recent growth.

C&IT redesigns magazine and website

C&IT redesigns magazine and website

Same great content but now with even more essential insight for event planners, says editor Calum Di Lieto.

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

Dan Broadberry discusses being on the 2019 A-List and how a ‘catastrophic’ storm may have helped him get there.

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

MWC in Barcelona will not go ahead, as one senior agency planner says brands took action after consulting chief medical officers.

Noisettes vocalist stars at Americana Music Association UK Awards

Noisettes vocalist stars at Americana Music Association UK Awards

London’s Troxy hosted the ceremony for 1,500 guests, featuring performances from special guests including Shingai Shoniwa.

Avantgarde London boosts senior leadership team

Avantgarde London boosts senior leadership team

Head of client services and operations director are promoted by the agency as it continues to grow.

What does the future of experiential events look like?

What does the future of experiential events look like?

Planning luxury experiential events needs to feel authentic, says Adam Blackwood of Private Drama Events.

How to treat your events like a start-up

How to treat your events like a start-up

Beta-test, prototype and iterate as you would for a tech product, says Set Creative’s Harry Osborne.

LATEST JOBS