PAs demand 'speed and knowledge' from event agencies

Managing events has become even more of a significant role for PAs, according to a survey by agency Top Banana.

PAs demand
PAs demand

The survey, conducted in partnership with PA Life magazine, revealed PAs are tasked with everything from organising monthly offsite board meetings, through to the annual conference for at least 500 people.

Figures from the survey indicate 65% of PAs are involved with five or more events per year, while 59% of PAs spend a day or more per week on events when an event is being planned.

Participants said time pressure, sustainability and venue finding are among their most important concerns. Around 70% of all events had a lead-time of less than three months.

Helen Davis, head of Top Banana venues, said: "For external agencies, this means the ability to respond rapidly is paramount."

The survey highlighted most events PAs organise are held in hotel facilities. "The value of partnering with a venue-finding agency became apparent in the survey," said Davis. "Themed venues and ‘blank canvas’ spaces are used less often when a venue-finding agency is not involved. There is also a greater chance that PAs working with a venue-finding agency will consider rural venues, perhaps demonstrating the wider variety of options an agency might have at its fingertips."

Other significant findings included the importance of sustainability, with 66% of all PAs surveyed agreeing sustainability has become more important in venue selection.

"As agencies, our role is to become a trusted partner to PAs. These key decision makers are often the instigators of events and the proximity that PAs occupy to these positions mean their insight is critical. This survey hopefully goes some way towards airing the challenges faced by the modern PA and helping us understand those challenges and deliver appropriate solutions," added Davis.

Almost all of the 154 people surveyed were PAs or EAs who principally support CEOs or MDs with additional responsibilities to marketing, sales and HR directors.

The full #PAEventTips survey is published in this month’s edition of PA Life.

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