Delegates travelled to ten Cineworld screens from around the UK, including Glasgow, Birmingham, Cardiff and Southampton, to see a short film made by Princess Cruises before they were treated to a private viewing of the latest Christmas flick ’Get Santa’.
The short film showcased the company’s plans for 2015, as well as its new campaign, which will be on offer for agents to sell in the New Year.
Alex White, Princess Cruises UK Head of Sales, said: "We're delighted with the response we have received to the cinema events, with around 1,500 travel agent partners hearing our plans for 2015.
"The feedback has been overwhelmingly positive and shows that the event is an innovative and engaging way for us to communicate to our customers. The event was also a great way to thank agents for their support in 2014 while sharing our excitement about what is to come in the year ahead."
Hannah Jeffryes, head of events, Red Letter Days for Business, the agency’s reward and incentives division, added: "We’ve been working with Princess Cruises for two years now on its B2B incentive programme.
"The private screening was a fun packed evening for all involved enabling the agents to be treated for the night. Not only did it get the business customers in the mood for the festive period, it’s geared them up for working together in the New Year."