The new division will complement the firm's existing events, design, video, digital and exhibitions divisions and will be available as a stand-alone offering, or as part of a full-service project.
Fresh Group managing director Patrick Howells said the addition was a "natural evolution" for the business. "Our development into delivering more content work, alongside the large-scale events and conferences that we’re already known for, is a natural evolution for our in-house specialisms," he commented.
Michael McCabe has taken on the role of director of creative services and will work closely with Fresh’s executive creative director Stuart Whittle to bring the new content offering to life.
"Content has always been at the heart of all our work for clients and the need to deliver a clear message for a brand to incorporate into their everyday thinking has never been more important," said McCabe.
"We are passionate about great content and using the best medium to engage our audiences in the most successful way possible. What is most exciting about honing our content offering is that we can take a single message and tell it in a dozen different ways through our joined-up, in-house divisions," he added.
The company recently celebrated appointing its 100th team member, and has won new clients in the telecommunications and gaming sectors in recent months.