2015 Forecast: Sony looks towards experiential solutions

C&IT asks five corporates for a short synopsis on the last 12 months and how their 2015 is looking, starting with Sony.

Melissa Noakes, head of experiential marketing, Sony
Melissa Noakes, head of experiential marketing, Sony

"In 2014, I personally organised ten events, with the global team running in excess of 100 and this is going to increase by 10% in 2015.

"Marketing budgets are consistent, although deployed differently. We will be using experiential thinking to inform the marketing discipline more and to reach consumers in a different way. We are looking at new opportunities to introduce technology, innovative solutions and ways to integrate our own products that create an impact for our consumers.

"As for challenges: commoditisation in the industry and increased pressure on budgets."

Melissa Noakes, head of experiential marketing, Sony

More:

2015 Forecast: Innovation focus at Cushman & Wakefield

2015 Forecast: Inmarsat facing budget challenges

2015 Forecast: Fat Face looking at smaller events


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