XSEM targets £1m growth in turnover for 2015

Events agency XSEM says it will grow turnover by more than £1m in 2015 after enjoying what it describes as a 'game-changing' 12 months.

XSEM: going for growth
XSEM: going for growth
The Yorkshire-based business, whose clients include brands Nisa, Molson Coors and PPG, predicts an increase in turnover to more than £4m next year, having just posted £3m in billings for the year ending 2014, including a net profit increase of £100,000.

XSEM founded ten years ago by Dan Bardgett and co-owner Michael Gwilliam. Bardgett said: The last 12 months has seen a period of rapid growth for us. We’ve strengthened the team considerably over that period and it has paid dividends. We have won some marquee accounts, which we were able to deliver fantastic experiences and events for.

He added that the agency has already secured £3.5m in advance bookings for 2015. The predicted £4m turnover more than doubles the £1.9m in billings the company posted in 2013.

This year, XSEM has expanded its operations into larger premises in Leeds’ regenerated media quarter, launched its own dedicated marketing arm called XSEM Insight, and has taken on four new staff, including Richard McClay as new business development manager. It will continue its expansion into 2015 and take on additional recruits. 

XSEM has focused on ‘complete event’ solutions, including pre-event marketing, delegate acquisition, bespoke website development stronger post-event analysis. It continues to build its reputation with a range of event-based services including rewards and incentives, conferences, bespoke golf services and corporate hospitality.

The agency has recently returned from a four-day conference for more than 100 delegates to Rio in Brazil and has events in Holland, Tenerife and the United States in the pipeline for 2015.

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