Regional hotels enjoying profit boost

Regional UK hotels will see a double-digit rise in gross operating profit per available room by the end of the year, according to a new forecast.

Hyatt Regency Birmingham hotel
Hyatt Regency Birmingham hotel
The economic research and consulting firm E-forecasting and HotStats, which provides profit and loss data to the hospitality industry, have launched new Hotel Market Profitability Forecasts reports covering major markets across the UK, Europe, Middle East and North Africa.

The companies claim the reports, real-time quarterly profitability forecasts, are the first of their type to present a full picture of the health of the hotel industry by focusing on occupancy, average room rate and rooms revenue per available room.

Their first forecasts suggest regional UK gross operating profit per available room (GOPPAR) will rise by the end of the year by 14.4%, while total revenue per available room (TRevPAR) will increase by 6.5%.

London’s year-on-year growth will be at a slower rate, with TRevPAR and GOPPAR going up in 2014 by 1.3% and 1.8% respectively.

The research predicts both the regional and London hotel markets will continue to grow in 2015.

Pablo Alonso, general manager of HotStats, said: "We are very excited about the new level of hotel market intelligence insights that our partnership with E-forecasting will allow us to bring to our current and future customers as well as to the industry as a whole."

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