Europe’s largest fully integrated venue officially opened at the weekend (Dec 6) in Gothenburg.
The Swedish Exhibition and Congress Centre Group has invested £103m in the Swedish Exhibition & Congress Centre and Gothia Towers project, which includes the city’s new tallest building. The new Tower 3 has 29 floors and is 100 metres high.
Other improvements delivered by the expansion scheme include the addition of extra storeys to the central tower, a new entrance, new restaurants and an extended lobby. There is also a new show arena, The Theatre, which can be used for events when there is no scheduled performance.
The venue has event spaces for a total of 8,800 people in 50 rooms, half of which can accommodate 120 seated guests or more. The Congress Hall normally seats more than 1,500 guests, but can be transformed into a banqueting hall for 1,100 by raising the seating up into the ceiling. The largest space is Hall C, which can accommodate up to 2,800 delegates.
Carin Kindbom, CEO of the Swedish Exhibition & Congress Centre, said: "The whole investment aims to generate growth in our operations and we’re pleased to say that the order book for 2015 looks good. We’re looking forward to a year with brand new, increased capacity and we’re expecting several hundred thousand more visitors in 2015.
"As a result, we’re for the first time anticipating sales of more than 100m Euros (£79m) next year."
It is estimated the investment will also generate around 100 new jobs, mainly in the hotel sector. Camilla Nyman, CEO of Göteborg & Co, said: "Not many cities can match a world-class conference facility within walking distance of everything the city has to offer in the way of culture, entertainment and shopping. Our competitive edge is accessibility, integrated solutions and sustainability."
"It’s eagerly awaited. The third tower gives a big boost to Gothenburg as a conference city."