New Look and Elizabeth Arden events drive Butlins growth

Hosting beauty brand Elizabeth Arden, retailer New Look and brewing company Greene King helped business at Butlins' events arm grow by 19% during 2014.

Butlins, Bognor Regis
Butlins, Bognor Regis

Its flagship conference destination in Bognor Regis enjoyed a particularly bumper year for meetings and events, as business increased 43%.

The results for Butlins Conference & Events, along with the continuing expansion of its offering, build on its performance in 2013, when business rose 22%.

This year, Butlins welcomed new clients from the insurance, banking, retail, automotive and hospitality sectors.

It attributes the rise in revenue to the availability of exclusive hire across its three sites between November and March. Teambuilding has also continued to grow in popularity, with more than 80% of bookings in 2014 taking up the bespoke packages on offer.
 
Simon Jones, national sales manager at Butlins Conference & Events, said: "We are delighted with the success of Butlins Conference & Events over the past 24 months. Our year-on-year growth demonstrates the brand’s strength in an ever-evolving marketplace and the enduring appeal of our resort offering.

"Butlins Conference & Events has a client-focused approach and always places the delegate at the heart of every decision we make. This process allows us to ensure that they have the best possible experience whilst visiting our resorts. Looking forward, 2015 promises to be an equally rewarding year with some great client wins already in place and the launch of our fantastic new lakeside chalet complex at Minehead."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

LATEST JOBS