Year-on-year business up for The Meetings Show

New exhibitors have helped boost business for The Meetings Show by 28% in comparison with this time last year.

The Meetings Show
The Meetings Show
A quarter of exhibitors attending next summer’s event, which is being held at Olympia in London from 7-9 July, are either new or have grown their stand to incorporate more partners.

The new business is split equally between international hotels, destinations and UK suppliers.

Event director Steve Knight said: "We expect to have a strong selection of key UK destinations with major English towns, cities and regions already signed up as well as expected commitments from Scotland, Ireland and Wales. However, we are also excited by the continuing interest and growth from international markets, all of which are supporting the show because of our growing UK hosted buyer numbers."

Mr Knight told C&IT that his team made sure it was out in the market meeting potential international exhibitors and that, after two successful years, exhibitors were increasingly aware that The Meetings Show was the main place they could meet qualified UK buyers.

He also said the fact the event recently received International Congress and Convention Association Supported Show status had given it credibility and exposure. "I think that is probably what has driven the attention of some of the smaller, but equally important, exhibitors," added Mr Knight.

New exhibitors for 2015 include EDITION Hotels, Fort Lauderdale, IET Venues, Lancaster Conferences, Leeds Castle, Interstate Hotels, MM and Co and the Ljubljana Exhibition and Convention Center.

First time international exhibitor Vivianna Cheong, MICE assistant manager, destination marketing, for the resort Cotai Strip Macao, said: "The interest and growth we have seen out of the UK and European market over the last 18 months made our decision to partner with The Meetings Show in 2015 easy.

"Sands Resorts Cotai Strip Macao is Asia’s ultimate meetings destination, with five international hotels, 9,000 guest rooms and extensive meeting and exhibition space across varying price-points. With our newest development due for completion in 2016, we are very excited to be meeting with new UK buyers, and the networking and education opportunities the show has to offer."

Exhibitors showing growth include the Korea Tourism Organisation, which has doubled the size of its stand, as well as Abu Dhabi Convention Bureau, Sandals Beaches and Resorts, VisitBrighton, etouches, Aviator – a hotel by TAG, Saville AV and The QEII Centre.

The Meetings Show is organised by Centaur Exhibitions.

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