The rebrand, undertaken by Valiant Design and launched this week (1 December) involved an internal employee engagment programme and the design of a new website, alongside a refresh of the Inntel logo and its corporate image.
The new look includes a sharper, more contemporary version of the Inntel logo and a new icon - the Inntel Iris – which represents the different aspects of Inntel’s service blended together to create a tailored package for clients.
Inntel managing director Douglas O'Neill said: "We wanted our identity to reflect the values that are driving the company's sucess. Earlier this year we organised a series of internal workshops to explore the Inntel ‘personality’ and from those discussions we created a series of people-focused values. Our new identity hopefully reflects these values."
Over the coming months Inntel will be embarking on a series of events and other activity to showcase its sales proposition.
Last month, Inntel bolstered its account management team with the the addition of a national account manager.