The new Amba Hotel Charing Cross is the four-star brand’s first property worldwide and comes ahead of the launch of a hotel in Marble Arch next year. The business is also eyeing expansion opportunities in Asia, the United States and across Europe.
Amba Hotels claims the Charing Cross property offers the fastest wi-fi in the world of any meetings and events hotel, with no limits on uploads and download speeds. Every room also has a smart TV, iPad and USB sockets at the bedside, along with a Nespresso coffee machine.
Research by Amba Hotels found free wi-fi would make two-thirds of more than 1,000 UK travellers questioned more likely to choose accommodation, ahead of location on 65%. Just over a third of respondents said fast wi-fi with unlimited downloads influenced their choice when booking accommodation.
Belinda Atkins, CEO of Amba Hotels said: "Fast, free, unlimited wi-fi is as important to our guests as any other facilities provided by the hotel – it’s actually as important as a good night’s sleep. Our wi-fi has no caveats, no loyalty schemes no limit on up or down loading. It’s is the fastest, free, unlimited wi-fi of any meeting and events hotel group."
Half of those surveyed used wi-fi while travelling to check work emails. However 84% had suffered as a result of slow hotel wi-fi or buffering, with a third unable to send or receive important work emails.