EIBTM will continue to co-exist with IMEX despite the success of IMEX America this year, but Barnett insists it is up to him and his team to keep improving.
Barnett told C&IT: "The events have co-existed reasonably happily and our customers don’t tell us that they’re going to choose one or the other.
"We’ve got a great product here in Barcelona but it’s up to us to deliver the highest level of standards. We have two choices: you can tweak it here and there; or you can change everything. We’ve got to keep tweaking it and evolving it for our customers."
Last week, during EIBTM (18 November), the show announced that it will rebrand as IBTM World as it looks to showcase the 'global nature of the show'.
Barnett added: "IBTM World is where the world meets. If you look around the show, we have 4,000 hosted buyers from 71 countries and 3,000 exhibitors from almost 100 countries, so that’s pretty much the whole world under one roof.
"EIBTM has grown up with the ‘E’ being Europe but it isn’t limited to Europe because it’s a worldwide event, so lets call it what it is. We're trying to position the show to give absolute clarity in the industry about what it delivers."