Konica Minolta takes dealers to Cape Town

Konica Minolta took a group of 31 on its Annual Dealer Invitation Trip to Cape Town, South Africa earlier this year.

Konica Minolta takes dealers to Cape Town
Konica Minolta takes dealers to Cape Town

Pre-Event Planning

Konica Minolta hosts an annual dealer invitation trip for its highest-achieving dealer partners, with the aim of rewarding and motivating them to continue pushing the boundaries.

Mobile Promotions has worked with Konica Minolta to manage the global company's annual dealer invitation trip for more than ten years. For 2014, it was briefed to find an exciting destination that offered value for money in terms of accommodation and activities but, most importantly, it had to be on the same time zone as the UK, eliminating the problems of jet lag.

"Cape Town instantly stood out for us as a fantastic destination to take the delegates to," says Mobile Promotions events director Paul Taylor. "It meant we could book overnight flights to ensure the travel was as easy and comfortable as possible."

Challenges

Devising an extensive, five-day itinerary for delegates who are experienced travellers with high expectations was the key challenge. "Some of the delegates had been on many of our previous trips and so we were determined to deliver the extraordinary at every step," explains Taylor.

"Part of our strategy to enhance delegates' experience this year was to implement our new delegate management system. It completely removed any infringement on the invitees' working day throughout the planning process and meant they could go online to register in their own time when it was convenient for them."

Solutions

Using its new bespoke delegate management system, Mobile Promotions issued personalised invitations to delegates and built a fully branded microsite, which acted as a central hub for registration and information about the trip and itinerary.

"We sourced a luxurious hotel, Mount Nelson, which is set in the heart of Cape Town located at the foot of Table Mountain, offering 360-degree, stunning views as well as being the ideal base for delegates to explore the exotic city," says Taylor.

The itinerary included visiting historic locations such as Robben Island, an exclusive, luxury catamaran trip along the city's waterfront and a traditional African drumming lesson. Delegates were also whisked away for an overnight stay in the province of Eastern Cape where they visited the Shamwari Game Reserve.

Post-event analysis

Mark Lloyd, director of indirect sales at Konica Minolta, says: "We have used Paul and his team for a number of years now as they offer a fantastic personalised service. While on the trip, the dealer partners often want to arrange their own excursions and dining during free periods. Mobile Promotions has got to know their tastes and always steps up to the mark to meet their needs, with glowing feedback from the partners."

FACTFILE
Company:
Konica Minolta Business Solutions (UK) Ltd
Event:
Annual Dealer Invitation Trip
Group size: 31
Date: 18-25 May 2014
Agency: Mobile Promotions
Destination: Cape Town, South Africa

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