Sodexo completes Motivcom acquisition

Sodexo has now officially completed the £41m acquisition of Motivcom, following the buyout of its event agency subsidiary Zibrant by Nigel Cooper in September.

Sodexo completes Motivcom acquisition
Sodexo completes Motivcom acquisition

The acquisition will enable Sodexo to work with companies and develop dedicated incentive and recognition programmes for their employees and customers.

In September, the news broke that Motivcom had agreed an offer from Sodexo as Zibrant, which is owned by Motivcom shareholder Nigel Cooper, would be sold to Cooper after a sale to Capita broke down in the due dilligence stage.

Sébastien Godet, gift market president, Sodexo Benefits and Rewards Services, said: "Motivcom’s achievements, innovations, thought leadership and market positioning are totally aligned with our own ambition, business values and 'Quality of Life' positioning.

"We believe that we can leverage Motivcom’s knowledge and expertise in this area to accelerate growth throughout the combined business, both in the UK and globally, without affecting where or how the Motivcom businesses operate."

David Lebond, divisional managing director at Motivcom, added: "It is clear that Motivcom and Sodexo Benefits and Rewards share a strong vision and common cultural values.

"This has been an important part of our decision, and the Motivcom board believes that this will provide tremendous opportunities for the business, its clients and its employees.

"As such, we believe that we have identified a way forward that will provide us with a significant opportunity to achieve our growth objectives."

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