EIBTM confirms 8% increase in attendees

EIBTM has confirmed an 8% increase in attendee numbers to more than 15,500 meeting professionals across the three days of the show, which took place in Barcelona last week (18-20 November).

8% increase in attendance at EIBTM 2014
8% increase in attendance at EIBTM 2014

Ahead of its rebrand to ibtm world next year, EIBTM also revealed there were 78,436 pre-scheduled appointments, a 20% increase over last year.

"You really couldn’t miss the buzz on the show floor this year, which I hope was a result of not only economic confidence but also from new initiatives such as the fact that this year exhibitors could top up their diaries with appointments they had requested with buyers – the first time we have trialled this," said Graeme Barnett, EIBTM senior exhibition director. 

It was announced last week that EIBTM will be renamed ibtm world as part of a rebrand of the ibtm events portfolio.

The branding for the new ibtm events portfolio is 'connections mean everything', and EIBTM will become ibtm world from next year.

It will join its sister events ibtm arabia, ibtm africa, ibtm america, ibtm china and ibtm india under the ibtm events umbrella, along with AIME in Melbourne and the recently announced ICOMEX in Mexico.

Speaking about the new name, Barnett said; "We’ve emphasised the fact that it’s a global show. Whatever markets our clients are looking to connect with, we’ve got most of the globe covered". Together the events in the newly branded ibtm portfolio annually provide access to more than 5,000 suppliers from 100 countries, 19,000 event organisers; and more than 110,000 pre-scheduled meetings take place."

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