Imagination appoints Foffani for Ford account

Imagination has hired Lorenzo Foffani as strategy lead on its Ford account throughout the EMEA region.

Lorenzo Foffani
Lorenzo Foffani

Foffani has previously held positions with the Milan offices of Saatchi & Saatchi and McCann Erickson, where he was head of strategic planning and sat on the board, and has most recently been working as an independent strategist.

He replaces Katie Streten, who has been promoted to head of consumer insight for Imagination EMEA.

Foffani brings with him a wealth of automotive experience, having worked with Chevrolet Europe, Renault, Toyota and Lexus. He is multilingual and fluent in Italian, English and Spanish and has co-authored a research paper on neuroscience.

David Girling, business head Ford EMEA at Imagination, said: "After a thorough search across Europe we have appointed Lorenzo because of his breadth of knowledge, specific strategy skills, his automotive experience and because he has a great personality."

Foffani commented: "I welcome the opportunity of joining Imagination and to be in London, the centre of the creative world. Imagination offers a broad set of communication channels that requires strategic input and I particularly look forward to making an impact on the Ford business in Europe."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What the election result means for events

What the election result means for events

Following a landslide victory for the Conservative Party in the general election, what do key industry figures think about the result?

C&IT's APAC Awards now open for entries

C&IT's APAC Awards now open for entries

Brand new this year, C&IT will recognise the very best in events in the Asia Pacific region.

Which trends do corporate event planners expect to see next year?

Which trends do corporate event planners expect to see next year?

In part nine of our State of the Industry: Corporate Report, we asked corporate event planners what trends they expect to see in 2020.

Trinity Event Solutions appoints managing director

Trinity Event Solutions appoints managing director

Jenny Harding steps into a new role after ten years at the agency, where she has also been recognised for charitable work.

Top 3 incentive trends for 2020

Top 3 incentive trends for 2020

What are the biggest luxury travel requests that incentive planners should watch next year?

Plans revealed for major new Edinburgh arena

Plans revealed for major new Edinburgh arena

The 8,000 seater indoor arena in Scottish capital is expected to include conference space and hotels.

What corporate event planners want from suppliers

What corporate event planners want from suppliers

Part eight of the State of the Industry Corporate Report asks what the most influential factors are when choosing suppliers.

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Tourism Australia's Penny Lion talks about the bushfire crisis and the country's booming events industry.

Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

LATEST JOBS