TRO executive chairman Rob Allen steps down

Rob Allen, executive chairman at TRO, will step down from his role at the end of the month after 18 years at the agency.

TRO executive chairman steps down
TRO executive chairman steps down

Allen will retain an ongoing part-time consultancy role to a portfolio of agencies, whilst TRO’s group board will remain unchanged, with Michael Wyrley-Birch continuing to run the EMEA region.

Allen was appointed managing director in 1996 having spent his career both on the client-side and in advertising and consultancy roles.

During his time at the agency, he led the sale of TRO to global marketing group Omnicom in 2008, bringing together teams in Manchester, Norwich and London.

Allen also served six years on the board of Eventia where he twice held the role of chairman. 

Allen said: "For just over 18 years I have had the absolute pleasure of enjoying a leading position within TRO, but I now feel that the time is right for me to move into a different role so that I can free myself up for a number of other things I want to squeeze into my life.

"I shall be undertaking some small scale consultancy work within the industry, which will include work for TRO, as well as two or three other businesses."

Keith O’Loughlin, chairman and chief executive officer, TRO, added: "Rob is a well-known personality throughout our business and the UK events community.

"He is known for his passion for the events industry, individual commitment, and to have a genuine care for the work he does and the people he works with."

In October, TRO reported a 33% rise in turnover to £32m, while profits fell slightly to £1.7m.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

Influx of association conferences for ACC Liverpool

Influx of association conferences for ACC Liverpool

Venue is set to host three major association conferences for the first time, while confirming return of several others.

3 simple ways to disrupt events

3 simple ways to disrupt events

Many planners mistakenly over-complicate their events, according to Scott Stratten, co-author of UnMarketing.

Answer our corporate event planner survey and win a luxury hotel stay

Answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

LATEST JOBS