Thailand targets 17% growth after 'tough year'

The Thailand Convention & Exhibition Bureau (TCEB) is targeting 17% growth in business events next year after experiencing a decline in 2014, partly due to political unrest in Bangkok.

Bangkok, Thailand
Bangkok, Thailand

The TCEB has stated that it aims to attract more than one million business events travellers to the region in 2015, generating an estimated £2.14bn to the economy after a year when political unrest in Bangkok caused instability to Thailand's C&I industry and resulted in a number of events being cancelled.

Speaking at a press conference at EIBTM in Barcelona, Supawan Teerarat, vice president, strategic business development, TCEB, said: "This year has been a tough year. We have faced a 5-8% decrease in the number of meeting and incentive groups, which is already a sensitive market, compared to 2013.

"In 2015 we are looking for 17% growth, with the majority of visitors coming from Asia but we would like to explore more opportunity in European markets and we hope to win more conference bids and bring more trade shows to Thailand."

As part of the growth plans, the TCEB has launched the 'Thailand CONNECT The World' campaign, which aims to showcase what it says are the three pillars of Thailand's business events industry: destinations; busineses; and people.

Teerarat added: "The strategic direction to promote Thailand's MICE industry is in response to the government policy of reinforcing international confidence in Thailand, and especially boosting the vibrancy of the country's busienss events industry."


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