Incentive travel to rise in 2015, according to C&IT survey

2015 looks set to be a bumper year for incentive travel, according to C&IT's exclusive survey of agencies, corporates and DMCs.

C&IT Incentive Travel Report: 2015 & Beyond predicts rise in incentive travel
C&IT Incentive Travel Report: 2015 & Beyond predicts rise in incentive travel

C&IT surveyed and interviewed 75 agencies, corporates and DMCs for our new Incentive Travel Report: 2015 & Beyond (November/December issue) and 79% said they expect to organise more incentives in 2015 than they did in 2014.

More than a third (37%) said they expect budgets for incentives to increase, and 40% expect delegate numbers to rise in 2015.

C&IT's research is backed up by the latest SITE Index Annual Analysis and Forecast, released on Friday, which also predicts an upswing in incentive travel next year.

The predicted growth follows a great year for incentives in 2014, which saw brands including EE and BMW reward staff with trips to destinations such as Rio do Janerio and Namibia.

"We are seeing incentive activity become more buoyant, and one of our automotive clients has brought back incentives after several years’ break," said Adding Value managing director, events, Tina Morris.
The agency has been appointed to deliver a four-night programme for 82 Peugeot sales managers to Dubai in February.

Louise Dowling, dealer events and incentive manager at Peugeot, said: "This incentive is of particular significance as we have not held any travel incentives for dealer audiences for several years."
Dubai is among the most popular destinations, according to the survey respondents, with Las Vegas, Miami and Marrakech in Morocco also big for incentives.

While incentives are on the increase, survey respondents outlined budgets, ROI and perception as key challenges that remain in the way of getting sign-off. But Morris adds that the reluctance to sign off incentives in relation to perception and ROI is diminishing.

To coincide with the launch of C&IT Incentive Report: 2015 and Beyond, we will be publishing additional content from the magazine report as well as new exclusive online content every day throughout the rest of November.

More: Incentive Travel Report: 2015 & Beyond - long-haul bounces back

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