Collins, a former C&IT A-Lister, left Principal last month and began her new role this week. Leading a team of three, she is responsible for working with key partners to ensure that their commitments are honoured. London & Partners currently works with around 700 partners.
She said she was attracted to the role by the opportunity of working for a brand that is all 'about London'. Collins joined Principal Global Events (formerly known as Principal Promotions) in 2012 as head of sales and marketing, having previously worked at Melia Hotels International as sales manager.