London & Partners appoints head of partnerships

Lucy Collins, former head of product development at agency Principal Global Events, has joined London & Partners, the company tasked with promoting London.

Lucy Collins: started new role this week at London & Partners
Lucy Collins: started new role this week at London & Partners

Collins, a former C&IT A-Lister, left Principal last month and began her new role this week. Leading a team of three, she is responsible for working with key partners to ensure that their commitments are honoured. London & Partners currently works with around 700 partners.

She said she was attracted to the role by the opportunity of working for a brand that is all 'about London'. Collins joined Principal Global Events (formerly known as Principal Promotions) in 2012 as head of sales and marketing, having previously worked at Melia Hotels International as sales manager. 

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