Scotland looks to the future of business tourism

Scotland's business tourism industry is exploring the impact of technology for the meetings industry at a major conference in Edinburgh next month.

The Business Tourism Scotland: Conference 2014 will be held at the Assembly Rooms, Edinburgh on 2 December. The innovative conference programme will focus on the future of business tourism, offering practical takeaways that will ensure Scotland retains its position as one of the world’s leading C&I destinations.

Author, futurist and technologist, Ben Hammersley, will kick the day off with 'The Very Big Picture', an examination of future digital landscapes and technologies. Delegates will hear how the different uses of modern technology will shape not only the meetings industry, but our entire world.

In 2014 Scotland hosted three major sporting and cultural events, the Commonwealth Games in Glasgow, The Ryder Cup at Gleneagles and the MTV European Music Awards.

Neil Brownlee, head of business tourism at VisitScotland, said: "We are delighted to have secured industry leaders including Banks Sadler’s David Campbell and Paul Miller from Spectra, whom any serious player in the sector would want to hear from.

"I had the pleasure of hearing Ben Hammersley speak at the PCMA Global Corporate Summit in Milan earlier this year. Ben’s inimitable view of the future of technology will most certainly provide inspiration for the Scottish business tourism industry."

Visit C&IT's Scotland Destination Guide here

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