The venue, which will officially open next February, says it could attract up to 24,000 interstate and 2,000 international business visitors annually. It promises to redesign the way Australia’s business leaders of the future think and work, aiming to be an inspiring place for the world’s change-makers to meet, discuss and solve. The exterior is said to resemble a crumpled paper bag.
Business Events Sydney chief executive Lyn Lewis-Smith hailed the building as characteristic of Sydney’s progressive mindset. She said: "In Sydney, we think differently. Convention has its place, but it’s not here in Sydney. Meetings design is a hot topic right now. The evidence is very clear. If you want to bring out the best in people, to help ideas, creativity and innovation to flourish, environment matters. We are very excited to welcome this unique building to Sydney’s dynamic business events landscape."