BMW i picks The Black Tomato Agency for incentive

The Black Tomato Agency has been appointed to deliver an incentive for BMW's electric car brand BMW i.

BMW i appoints The Black Tomato Agency for incentive
BMW i appoints The Black Tomato Agency for incentive

The four-day trip to a secret destination in Europe in the spring of 2015 aims to recognise and reward BMW i sales staff for outstanding performance and lead generation.

The incentive will represent the brand's ?core values and promises to 'innovate, integrate and inspire'. Black Tomato will provide travel logistics, on-site guiding, creation and maintenance of the incentive microsite and ?pre-event communications, including the league table.

Carl Sanderson, general manager at BMW i, said: "BMW i is BMW’s sub-brand of electric cars launched just 12 months ago and it’s critical that we utilise mechanisms such as incentive programmes to maintain motivation of front-line staff as we move from launch phase to 'business as usual'.

"It is getting harder and harder to deliver something different with a ‘wow’ factor but that’s where Black Tomato seems to have the edge. It gets the brief, understands the audience and delivers a seamless end-to-end programme with minimum intervention from the client."

Elliott Grant, business director at Black Tomato, added: "This is a hugely exciting win for us – the fourth this year with the BMW Group and the first ever incentive run by BMW i. Details are still under wraps but the itinerary we have in store is a perfect fit for such a pioneering group. There will be a strong focus on pre-event comms to keep lead generation at the forefront from launch right through to the event."

In July, The Black Tomato Agency was appointed to run BMW's 2015 senior sales manager incentive.

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