The four-day trip to a secret destination in Europe in the spring of 2015 aims to recognise and reward BMW i sales staff for outstanding performance and lead generation.
The incentive will represent the brand's ?core values and promises to 'innovate, integrate and inspire'. Black Tomato will provide travel logistics, on-site guiding, creation and maintenance of the incentive microsite and ?pre-event communications, including the league table.
Carl Sanderson, general manager at BMW i, said: "BMW i is BMW’s sub-brand of electric cars launched just 12 months ago and it’s critical that we utilise mechanisms such as incentive programmes to maintain motivation of front-line staff as we move from launch phase to 'business as usual'.
"It is getting harder and harder to deliver something different with a ‘wow’ factor but that’s where Black Tomato seems to have the edge. It gets the brief, understands the audience and delivers a seamless end-to-end programme with minimum intervention from the client."
Elliott Grant, business director at Black Tomato, added: "This is a hugely exciting win for us – the fourth this year with the BMW Group and the first ever incentive run by BMW i. Details are still under wraps but the itinerary we have in store is a perfect fit for such a pioneering group. There will be a strong focus on pre-event comms to keep lead generation at the forefront from launch right through to the event."