Lowrie's agency experience also includes venue finding and management roles for Ashfield Meetings and Events, working with clients in the utilities, pharmaceutical and automotive sectors.
In her new position, Lowrie's focus will be on the agency market, which imago has seen grow as corporate clients turn to agencies for the management of their meeting and events requirements.
Lowrie said: "imago has achieved much success over the years and I was drawn to the organisation’s friendly yet professional approach to the events industry. My experience working with both clients and venues will serve me well as we look to build on imago’s continued success."
Emma Boynton, head of sales and marketing at imago, added: "The whole imago team has worked hard to achieve the success we’ve had, and Helen’s experience in the events industry will only serve to strengthen our strategy going forward. The agency market is growing all the time and we’re looking forward to using Helen’s experience, which will allow us to take advantage of these new opportunities."
imago venues include Burleigh Court, Holywell Park, Loughborough University’s conference and events facilities and The Link Hotel.