Scotland experiencing business events boom

Scotland's business tourism industry is experiencing a boost in overseas demand on the back of hosting high-profile events like the Commonwealth Games this year.

The Ryder Cup at Gleneagles showcased Scotland's events offer
The Ryder Cup at Gleneagles showcased Scotland's events offer

The number of requests from big-spending event organisers for appointments with VisitScotland at the upcoming EIBTM show in Barcelona, Spain is up 60 per cent on 2013.

VisitScotland’s business tourism team is leading a delegation of 11 Scottish partners to EIBTM, which will bring together more than 15,000 meetings industry professionals between November 18 and 20.

Scotland has raised its profile among international markets this year after hosting the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and Homecoming Scotland 2014, a programme of nearly 1,000 events and activities. This weekend, Glasgow’s SSE Hydro will host the MTV Europe Music Awards.
 
The Scotland stand at EIBTM will hold a Homecoming party on November 19, where buyers will be treated to a whisky-tasting tour of Scotland. Partners on the Scotland stand include Aberdeen Exhibition and Conference Centre and the Gleneagles Hotel.
 
Amanda Ferguson, meeting and incentives marketing manager at VisitScotland, said the country’s profile had arguably never been higher but that, in many respects, the impact of 2014 was only just starting and was a "launch pad" for 2015 and beyond.

 "We have already seen more than £2 billion of investment in Scotland over the last two years from airlines such as United, Qatar, US Airways and Lufthansa and hotel groups such as Hilton, Motel One, Marriott and De Vere," she said. "This is set to continue over the coming years, with the new conference centre in Aberdeen aiming to open in 2017 and multi-million-pound regeneration of the Dundee Waterfront. This clearly demonstrates strong belief in the future growth potential of Scotland.

 "Scotland has a number of large-scale events planned for 2015, and we in the business tourism industry are particularly excited about welcoming 330 event planners to from across Europe to the M&I Summer Forum in Edinburgh."

More:

Exclusive: Gleneagles to open large-scale conference centre

60 seconds with... Edinburgh EICC's Marshall Dallas

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

In pictures: Meet Dublin in London cruise

In pictures: Meet Dublin in London cruise

The Dublin Convention Bureau hosted its 10th anniversary 'Meet Dublin in London' on the Thames.

Kimpton Blythswood Square Hotel opens in Glasgow

Kimpton Blythswood Square Hotel opens in Glasgow

Luxury hotel has 113 rooms, a Bo & Birdy restaurant and bar and private roof garden with views of the city.

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

A-List 2019: Michael Charles, creative director, Julia Charles Event Management.

LATEST JOBS