The number of requests from big-spending event organisers for appointments with VisitScotland at the upcoming EIBTM show in Barcelona, Spain is up 60 per cent on 2013.
VisitScotland’s business tourism team is leading a delegation of 11 Scottish partners to EIBTM, which will bring together more than 15,000 meetings industry professionals between November 18 and 20.
Scotland has raised its profile among international markets this year after hosting the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and Homecoming Scotland 2014, a programme of nearly 1,000 events and activities. This weekend, Glasgow’s SSE Hydro will host the MTV Europe Music Awards.
The Scotland stand at EIBTM will hold a Homecoming party on November 19, where buyers will be treated to a whisky-tasting tour of Scotland. Partners on the Scotland stand include Aberdeen Exhibition and Conference Centre and the Gleneagles Hotel.
Amanda Ferguson, meeting and incentives marketing manager at VisitScotland, said the country’s profile had arguably never been higher but that, in many respects, the impact of 2014 was only just starting and was a "launch pad" for 2015 and beyond.
"We have already seen more than £2 billion of investment in Scotland over the last two years from airlines such as United, Qatar, US Airways and Lufthansa and hotel groups such as Hilton, Motel One, Marriott and De Vere," she said. "This is set to continue over the coming years, with the new conference centre in Aberdeen aiming to open in 2017 and multi-million-pound regeneration of the Dundee Waterfront. This clearly demonstrates strong belief in the future growth potential of Scotland.
"Scotland has a number of large-scale events planned for 2015, and we in the business tourism industry are particularly excited about welcoming 330 event planners to from across Europe to the M&I Summer Forum in Edinburgh."